Best Story Wins
Many people I know have started books, but few have finished them.
I get it.
Writing a great book that people want to read means you need certain things, like a great idea. Of course you need nuts-and-bolts items that fit onto a checklist, like organizing your thoughts, working with outlines, creating deliverables and accountabilities, etc.
But you will also have to face many parts of yourself in ways that might surprise you. It certainly has surprised me.
With five books published, I can tell you that writing a book is only part of the process of becoming an author.
I am the author of 5 books.
I have helped 14 others come to life.
Services Offered
Many people can write a book. But if you’re going to go to all the effort, shouldn’t it be the very best one you can write? Maybe even better than you could ever write on your own?
Help in Making Progress and Making it Great
Editing your ideas, flow, language use, and overall arc of the book
Conceiving and crafting the table of contents
Original writing suggestions to improve and strengthen presentation and impact
Rewriting what’s necessary, including whole parts of the book — in your voice
One-on-one coaching to create the healthy habits and cultivate the discipline to make progress, week-to-week.
Getting Published
Finding an agent, a publisher, or a self-publisher (and how to choose)
How to write a book proposal
Self-publishing versus traditional publishing: pros and cons
Selling Books and Attracting Attention
Creating a successful book launch
Intelligent Collaboration, rather than just build your own list, you can rely on others to support you and your book
Monetizing your book beyond just book sales
Remaking your investment of time and money, through a well-conceived launch and promotion plan
How to do a book reading and have a book tour that's well-attended (badly attended ones really suck)
Personal and vetted references for agents, publishers, line editors, book and website designers, and more
“…don't be like so many writers,
don't be like so many thousands of
people who call themselves writers,
don't be dull and boring and
pretentious, don't be consumed with self-love.
the libraries of the world have
yawned themselves to sleep
over your kind.
don't add to that…”
— Charles Bukowski
Work with Me
There are 2 ways to do it.
1. Coaching
Crossroads are a part of life, but hanging out in one is a sure way to get run down. If you’ve started a book but seem caught in an intersection of indecision or uncertainty, let’s get you moving again.
6 Places of Support:
Starting Something New: if you’re at the beginning of a project and realize you’ll need support, kudos. Having a map to follow is the easiest way to get where you want to go. I’ll help you to create one and stay on it.
Evaluating Your Potential: how good a writer do you have to be to write a good book? What about a great one? And is your idea really as good as you think it is?
Leveling Up Your Writing: good enough isn’t good enough for a book. Being a great writer, however, is a skill that can be crafted by following some relatively simple tricks, guidelines, and best practices.
Overcoming Stagnation: writing a book is like running an Ironman — it’s easy to start one, but only a select few actually cross the finish line. There are hacks, tips, and practices to help you overcome stagnation and keep moving forward.
Project Finishing and Submission: I like to say finishing a book can feel like standing naked in the middle of an intersection with a sign that says, “Tell me what you really think.” Many would-be authors start to self-sabotage as the finish line gets closer.
Accountability: without accountability, there will be no book. Disciplined, regular work is a must in creating and finishing a book.
2. Ghostwriting or Co-writing
I offer a suite of support packages for those interested in me ghostwriting (no credit) or co-writing (some credit) your book. The goal is simple: to create the very best work possible, and get it in front of as many eyes as possible.
This is often combined with some form of coaching as well, so that you can learn how to be the best writer you can be.
Notable Clients
Leo Widrich, Inside the Glass House : The rise of the world’s most transparent startup
and the fall of its co-founder. ” Co-author of this memoir about the co-founder of the tech firm Buffer.
Currently submitted to publishers.
Junpo Denis Kelly Roshi, wrote his award-winning memoir, A Heart Blown Open.
Published, 2012.David Deida, The Way of the Superior Man. One year of weekly, intimate conversation and writing around the 20th-anniversary edition of the above book.
Reissued, 2017.Shinzen Young, Untitled. This is a spiritual biography by first-time author and long-time student of Shinzen’s, Paddy Karmen. Helping with coaching and content rewrites, confidence, editing, and overall story arc.
To be published in 2025.
Junpo Denis Kelly Roshi, Interviewed and then wrote the Q&A book, The Heart of Zen about Junpo’s teaching.
Published, 2014.Debra Silverman. The Missing Element: Inspiring Compassion for the Human Condition. Book consultant and ghostwriter.
Published, 2016.Ashley Buttler, The Power of Us: Lessons and Self-Reflections from an Urban Spiritualist. Editing, writing, and coaching over an 18-month period.
Published, 2022.Mingzou Gua Roshi, Untitled. This is a spiritual autobiography of a young Zen roshi. I am helping Ming with the book arc, editing, and co-creation of content for a comprehensive look at his life and the awakening process, as it relates to the history of Taoism and Buddhism in the East and the West. Co-author.
To be published in 2025.
Amy Ippoliti., The Art and Business of Teaching Yoga. Wrote the successful book proposal and acted as an agent to secure her first book contract.
Published, 2016.Ameen, Sincerity Uncompromised: A path to inner liberation and self-mastery. Wrote the book proposal that landed a book contract of this author.
Published, 2021.Thomas Rüed, Three steps into Oneness: Holistic Spirituality as a new View on Awakening including Indigenous, Traditional and Modern Wisdom. Rewriting, editing, help with table of contents, help with publication, and coaching over 12 months.
Published, 2024
My Areas of Expertise
Spirituality/Buddhism/Non-duality/Mysticism
I’ve published several books on spirituality over the last ten years, have been meditating my entire adult life and am an ordained Zen priest.
Conscious Business + Capitalism
There is no model outside of capitalism that can provide a way out of our current crises. But we must transcend the limited views of profit to include people and planet as well.
Psychology
I have extensive knowledge of trauma and attachment theories, am versed in neurobiology, and have incorporated complex psychological models into my own books.
Memoir
I’ve written one memoir and co-written another, and find this medium one of my favorites. The interplay of personal stories, life lessons, humor and tragedy, and overall humanness brings good memoirs alive.
Leadership
25+ years of working as a marketing director, running my own business, and working with many CEOs and entrepreneurs have taught me that leadership is a powerful skill that desperately needs to be learned well by others.
Integral Theory
Ken Wilber’s Integral Theory is one of the most complex and beautiful I’ve ever encountered. It is a powerful meta-model of human development that is impacting more and more businesses, thought leadership, and cutting-edge cultural understanding.
Outcomes
-
All of my clients grow to excel in the following places
Discovering and cultivating the discipline of getting results — especially when things get tough.
Gaining the confidence that comes from seeing forward momentum and quality work.
Getting your finished book published and read by as many people as possible.
Learning the ways your book is an investment that might pay you back in more ways than just money.
Investing in a process that will change you and your life for the better.
Testimonials
“Writing is a labor of love that requires strategy, confidence, and execution — all of which Keith provides.
Keith truly understands that writing a book is an intimate form of art. His guidance brought a level of clarity and refinement to my project that definitely enhanced the outcome.”
– Ashley Butler
“Keith continually pushed me to go into the places that I didn’t want to go…knowing I will strike gold there.
What Keith can do is just be. He can show up as a human, vulnerable, naked. And for any great adventure, you need a real human. Not a self-proclaimed "expert", but someone who is willing to re-experience the mystery themselves and humble enough to know that that is the only way to create something great.“
– Leo Widrich
“Keith is a writer of extraordinarily talent. He can take deep and complex subjects and, somehow, make them seem eloquently simple. He has the unique ability to tailor his writing in a way that enables specific groups to understand difficult subjects.”
– Doshin Michael Nelson Roshi
“Keith’s gift is simple: he is a brilliant writer. He has also cultivated a spiritual and psychological depth that can help anyone — good writer, bad writer — get to their bottom line. He is great.”
— Debra Silverman
I sought a book coach to assist me in bringing my first English-language book to life.
Initially, it seemed like he was merely offering to refine my English for a broader audience. However, it turned into a profound and challenging 12-month journey. As I delved deep into my book, weathering both calm and rough seas, Keith served as our experienced pilot, steering our boat, adjusting the sails, and even braving the waters when necessary.
His guidance was instrumental in keeping
our journey on course, and I am deeply
grateful for his support.
— Thomas Rűedi
How to Write a Book
1. Show, Don’t Tell
This is the single most important thing writers get wrong. The hardest part of any book is to take the reader on a journey with you.
Telling: “Kevin was upset. Really upset.”
Showing: “Kevin’s face was red and his breath shallow, and I noticed one of his hands had balled itself into a fist. His eyes, caged and sharp, sought mine.”
Even non-fiction books must show the reader your insights, not just tell them to the reader. Books that merely tell are like the textbooks of old — dry, dead things that don’t stoke the imagination, fire the heart, or speak to one’s passion. This is the single greatest mistake new writers make.
2. Know what you’re writing
If you can't summarize your book and get your friend excited about it in 30 seconds or less, your idea needs further development before turning it into a finished book.
3. Change your routine
Writing a book takes time. A lot of it. You will need to rearrange your life so that you’ll have devoted time to work. I’ve written books inside the luxury of having nothing else to do, and I've written them on nights and weekends while working full-time for someone else. No matter what your life circumstances, a book won’t get written unless you make it a priority.
4. Create word count goals
Begin with a modest word count, but adjust it as necessary based on the writing progress. Failing to meet goals repeatedly can be demotivating, so set achievable targets and be supportive of yourself. A sense of achievement and progression is crucial for success.
5. Don’t edit
Editing can wait. My initial attempt at writing a novel, which started in the mid-90s, took me five years to complete but it turned out to be a bad book. The reason was I focused on editing instead of adding new, quality content, so the book was like an overworked piece of clay that never found it’s way to an organized middle and end.
6. Write a shorter book
50,000 - 70,000 words is a good goal for a first-time book. Something modest and attainable is the best way to begin (and end) your first book.
7. Be careful with feedback
Writing in isolation is unwise — but getting feedback can also be challenging. Friends may be overly positive and lack honest feedback. One person may dislike your book while others may love it. Thus, it's essential to be selective with who you share your early drafts. Consider seeking feedback from friends initially, then reach out to acquaintances or even strangers once the book is completed. However, choose carefully!
8. Commit to the journey (not the goal)
Completing a book will have a transformative effect on your life because you will need to evolve to do it. The change can be minor for some, such as developing new mental discipline and focusing skills. But for others, it can involve confronting and integrating personal aspects that stood in the way of your book’s completion — shadow parts of yourself. I suggest embracing the writing journey fully, including the lifestyle changes, challenges, and triumphs, and relishing the experience of creation. Enjoy the journey, because the finish line is short, and passes quickly.
9. Write in order
An inability to write in a linear fashion is a red flag indicating that your ideas aren’t cohesive. This is a common problem - simply writing every day or producing a substantial amount of content is not enough. The material must be compelling and unified, with a clear structure including a beginning, middle, and end.
10. Know you will get stuck
You will get stuck. This is where most would-be authors give up usually after months or even years of fighting gallantly. This is why many many people start books but very few finish them. Writing a book is some seriously vulnerable shit — your ideas, your life, your personality are about to go out into the world to be judged. There are ways around this feeling of exposure, but know this is part of the process for most of us.