Do more than good enough.
Create content that kills.
Services
Thought Leadership
Companies, executives,. and leaders in their field need to demonstrate their leadership through nuanced and detailed writing that demonstrate a depth of knowledge and experience. I research, edit, and write original content for clients, in specialized fields in media such AI, outward-facing interviews, ghost-written blogs by founders, and white papers.
Website Content Creation
Killer content transcends marketing or branding through nuanced messaging, bold statements, targeted pain points, and eloquently worded pages. I have written or rewritten hundreds of websites..
Nuanced sales pages are also a specialty, both B-to-C and B-to-B.
Content Strategy
I have worked as the chief strategist for several different companies, helping to create, market, and price a whole suite of online courses, service offerings, and business positings. My speciality these days are purpose-driven companies, deliberately developmental organizations, and conscious capitalism.
B-to-B Content Development
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Intevity
Developed all content and content strategy for this boutique digital consultancy firm. At the time we started, their website was utterly out of date and an afterthought of the C-suite. Now it drives and helps close millions in sales.
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Convercent
I rebranded and rewrote entire website, rewriting all the content to better focus on the target audience and their specific needs. My work included the website, blogs, thought leadership, and white papers. (Convercent was acquired by OneTrust in 2021.)
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True Tickets
This small startup has grown from distributing 24 tickets in 2020 to more than 2 million as of today. They needed a FAST, two-week turnaround on their content for their next round of funding (content has been changed, post-funding, but you can— and should — view the original here, because this is what got them their funding).
Clients
GENERAL
Intevity
Two Arrows Leadership Training
OM Collection
Convercent
The New York Times Syndicate
Deloitte
Richard Fleischman Architecture
Auto Nuvo
ServiceMaster Restore
WishGarden Herbs
W.J. Castle Group
Egbert & Barnes, LLC
HirePurpose
Windpact
Perfect Teeth
BlackCoffee
Aveeno Skin Care
Sunoco Logistics
Bed Bath & Beyond
EDUCATION
STAGES International
10 Directions
Dharma Ocean
Integral Life
The Human Program
Friends of Zen
Integral Zen
The Way of the Happy Woman
PHARMACEUTICALS
Ortho Biotech
Centocor
Actelion Pharmaceutical
Bristol-Myers Squibb
Roche
OrthoMcNeil
Pfizer
Valeant
Allergan
Cordis
Centocor
AD AGENCIES
R/GA
Organic
Cambridge Technology Partners
Medical Broadcast Company (acquired by Digitas)
GSI Commerce (acquired by eBay)
Insight Interactive Group (acquired by Whittmanhart).
TEACHERS
David Deida
Doshin Roshi
Diane Musho Hamilton
Amy Ippoliti
Junpo Denis Kelly Roshi
Terri O’Fallen + Kim Barta
Reggie Ray
Ken Wilber
On-time and on-brand
“Keith not only knows how to make a long story short, he knows how to do so on time and on-brand. That said, find your own damn writer. It took us years to find someone this good who isn’t a self-righteous prima donna.”
-- Mark Gallagher, CEO, BlackCoffee
600% increase
“WishGarden Herbs hired Keith as a consultant for our new website. Keith approached the work as if he were a member of the team.
"9 months later, our website has seen a 600% increase in visitors and transactions – and much of the credit can go to him. He was a consummate professional in all his aspects of his work and comportment and I am thrilled to give him my highest recommendation.”
-- Mark Schroeder, Chief Digital Officer, WishGarden Herbs
Level of subtlety
"Keith brought a level of subtlety to what we were trying to do. I love how he anticipated our needs – which weren’t overtly stated — and was able to address them fully. I’m very pleased.”
- Cheri Daniels, Marketing Manager, The New York Times Syndicate
Content Strategy Work
Dharma Ocean
From 2016-2018, I grew a Buddhist non-profit’s email list 85% (to 17,000), Facebook page likes 1000%, website traffic 45%, and user engagement 28%. Over two years my marketing campaigns drove thousands and thousands of people through online courses priced above $350 and pushed their revenue into the 7 figures.
Stages International
STAGES is a think tank and online educational site devoted to human development. The work centers around developmental psychology, and the stages that adults move through over time.
I helped to create and market online courses and live events that drew thousands into online programs, coaching relationships, and more.
Speed & Function
I have been working on creating a new website and a new marketing plan for this company. Their interim site launched in the spring of 2023 while we do a major rebranding for this purpose-driven company.
I also write the company’s and founder’s blogs, social media, and lead gen emails, and other company communications.
Small to Mid-Sized Companies
Luke Entrop
Luke has worked with some of the biggest names in the startup, business, and creative world. His work with the consulting firm Evolution has him developing company leaders, aligning company culture with strategy, and creating the ideal conditions for high-impact teams to succeed.
Luke wanted a boutique website and content to branch out beyond business people and the business world.
10 Directions
How to you sell an online course that talks about the importance of moving past ideas of inclusivity, when many are still caught up with the idea?
You have to present what’s working on inclusivity but also what’s not working, and do so in a way that’s easy to understand, developmentally appropriate, business friendly, and not written to alienate those who’s livihood requires inclusion.
The Aligned Center
This center was founded by Matt Ludmer to put forth a radical new idea: that wealth was radically misunderstood.
Matt maintains that True Wealth includes Work and Wealth Abundance, but also Mind-Body Awareness, Heartfelt Community Connection, and Whole System Learning.
This grass-roots movement will soon be better explained and explored with Matt’s forthcoming book. I also created a detailed and thorough self-assessment on your wholeness in the four areas of True Wealth.