Corporations, Startups, and Small Businesses

Inclusion 2.0

Job: A story of what happens once we move into a more inclusive workplace, and new problems arise.

The Story We Created: ”Move beyond Power, Politics, and Political Correctness.”

This tagline, developed by me, orients users to how this material can help companies and universities place their inclusivity and anti-bias trainings into a larger and more effective context.

“We can better understand how inclusivity brings us together by understanding the places it can drive us apart.”

I created all the content, taglines, and ran and dynamically adjusted a Facebook ad campaign to drive people to the site. Also created all content for reaching out directly to human resource directors and Linkedin connections, a tear sheet, and other materials to help with the sales funnel.