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Storytelling is as old as human civilization. The best stories are ones that take root in the head and the heart, and resonate with the deepest parts of how we see ourselves. For thousands of generations stories are what connected us to each other.
In the 20th Century, cynical and exploitative marketers realized a good story, like good gossip, could push people into thinking and feeling certain ways. Add in a few manipulative marketing techniques like scarcity or fear and you could create a nearly irresistible drive in your audience to consume. Many of us have evolved beyond this idea of exploitative marketing tied to a consumer culture.
“Do you trust yourself?” the therapist asked me a few months back. I considered the question. “It depends,” I admitted after a long pause.
It seems axiomatic to me that good people do bad things, selfish things, stupid things, ignorant things. Some of what’s happened with the #metoo movement is proof positive of this, at least those cases that aren’t about rape, assault, or a gross abuse of power (and expectations of immunity).
So what happens when a good person does a bad thing?
* Published in "The Good Men Project"
Do you want to create a great book, artwork, or course? Treat it like a truck driver would, not as some kind of sacred act. Here’s how.
People know me these days as a pretty outgoing guy who enjoys parties, has given more than a few public readings of his books, and recently split his pants dancing at a friend’s wedding. I have a successful business that has me putting myself out there in dozens of ways every month, from webinars to chatting with strangers.
But things weren’t always this way.
* Published in "The Good Men Project"
I sold my house in the fall of 2009 so I could afford to write my second book. It was one of the biggest mistakes of my life.